Sivaranjani Ganapathy is an engineering graduate and founder of Amato, a pastries and jewellery startup
Can you tell something about Sivaranjani as a person?
I’m from a small town called Thoothukudi in Tamil Nadu. My parents always wanted to make both me and my sister as smart and independent individuals. Initially being an introvert person I found it really difficult to bring out my talents, though I had many creative ideas. As I grew up, I broke this shell and as a first step I designed my school magazine cover and calendar. I have always been a lover of pastries. Maybe it’s because of my hometown which is famous for its pastries especially macroons.
How did the transition from Engineering to Amato happen?
After my 12th grade I took up Aerospace Engineering in Amrita Vishwa Vidhyapeedam, Coimbatore. I didn’t want to take up a course just for the sake of earning money. I chose the course not by evaluating options but because I wanted to do Aerospace engineering. I started living for my passions and desires.
But I was always interested in baking as well. I lacked the courage to take up a career as a “Baker” rather than as an “Engineer”. It was a tough choice because I liked both. But it was my best friend who encouraged me and placed me in the spotlight. And then I saw myself as a new person and totally recharged with lots of positive energy.I gave life to my ideas through the brand name Amato. Now you can see me as a positive go getter and an optimist. Having some creativity within oneself is always an advantage in this field. I was lucky to have my few lovable people, my initial customers who were kind enough to spare me a bit of appreciation and recognition which created the magic and thus Amato was born. A person who never knew the meaning of entrepreneur is an entrepreneur now.
What is the future plan for your venture?
Our future plan is to expand the product base. We are known for our baked goods and right now we are working on Terracotta Jewelry too. In the long run we would like to venture into the fashion design market too. I‘m working on it by pursuing a part time degree in fashion.
Our plans of entering into new markets will be carried out after the initial business stabilizes. We expand our market presence mostly through online users. Our products are known for safe packing and timely delivery.
What’s your advice to young people out there?
Success is not final,
Failure is not fatal,
It’s the courage to continue that counts.
– Winston Churchill
Do what your heart says. Encourage and motivate others as well for achieving their goals. Convert your passions to career.Eventually you’ll find job satisfaction, mental peace and then see you will see that money follows. I strongly believe that thoughts have powers. So keep thinking big and energize your thoughts.
As the saying goes,
Aim for the moon, even if you miss. You’ll be among the stars.
Good luck !
See more of Sivaranjini’s work at – https://www.facebook.com/amatocooking